MULTIDISCIPLINARY DESIGNER
BASED IN NYC

TAYLIA DE FREITAS

Hi, I'm Taylia, a product designer
that designs for simplicity, accessibility and impact.

My passion is crafting intuitive, scroll-worthy digital experiences that blend strategy with personality. I turn complex problems into clean, clever design solutions that just make sense.

Work
Experience

2022

Design Intern

Run Design

2022

UX Researcher

& UI Designer

SCADPRO x Deloitte

2022 - 2025

UX Designer

Fish4Africa

2025

Product Designer

Ooln (B2C Startup)

2025 - Present

Design Engineer

uiAgent

Toolstack

Toolstack

Creative
Process

Creative
Process

01

Understand the Problem: Uncover user needs, pain points and behaviours through research, interviews and data analysis

02

Define the path: Clarify goals by turning insights into personas, journey maps, & user flows.

03

Sketch the vision: Brainstorm & create wireframes, low-fidelity sketches, & concept ideas to visualize solutions.

04

Shape the experience: Turn wireframes into prototypes, refining layout, interactions, & visuals for better usability.

05

Test & Tweak: Conduct user testing to gather feedback, identify pain points, & iterate until the design feels right.

06

Launch and Learn: Launch the product, track interactions, and gather data for ongoing improvement.

Digital
Detours

Digital
Detours

Hi, I'm Taylia, a product designer
that designs for simplicity, accessibility and impact.

My passion is crafting intuitive, scroll-worthy digital experiences that blend strategy with personality. I turn complex problems into clean, clever design solutions that just make sense.

TAYLIA DE FREITAS